The Impys
Brand and communications
The second edition of the Impys —the awards that celebrate the best creations of the year in Dreams— was a complete overhaul of the original show. Brand, visuals, video and graphic assets were repurposed and taken to the next level.

When I created the brand last year we weren’t sure about the direction it would take in future editions. The logo aims for a sophisticated look but remains open to different styles to allow for iterations in years to come.

To build hype for the event, I created a 1920’s style invitation, showcasing the beautiful architectural work of my friend Theo.
The whole event took elements from the art déco movement, mixed with neon lights and whimsical imagery inherent to the Dreams aesthetic.

I made sketches for the trophy design and a model sheet for my artist friend Dan to sculpt it later in Dreams. After that, we had them cast and laser printed, before they’re sent to their worthy winners.

Lots of assets were needed to communicate the event on social media, allowing the brand to be expressed in different contexts. 

Like in other Dreams events, a support typeface was explored to hit a specific aesthetic. Deco Edition had beautiful headline possibilities and helped us make the event fabulous and fun.

As an essential collectible in our game events, new Imps joined the roster and could be won for free by doing a fun quest in the Dreams Theatre where the Impys take place.

Thank you!

If you liked this event brand, check out my work for Dreamscom or the Halloween Event.

Miguel Sanz
Graphic player