![](https://freight.cargo.site/t/original/i/3f8b7aebd0b96d7a80a358af711f0aab6eaac5df7a97a0a5c3f7c600384f6171/KTR_Logo.png)
Kill That Robot
Brand
2016
Brand
2016
This podcast needed a new visual identity. They specifically requested a mascot logo, so I came up with a robot skull to
illustrate not only their name, but also their tone and
online language.
![](https://freight.cargo.site/t/original/i/bf3d3a31c4eba7d3a3b46f8c77d8bf5d66dfc8709ae53ea8455e4d717444cf3b/KTR_Palette.png)
Bold colors and discretionary liggatures give the
brand a technical but fast and direct reading, the same
attributes that represent their podcasts.
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![](https://freight.cargo.site/t/original/i/ce80288d415ad5e986655325cb377a06deb3db58b9ee83fa11ca91dd9e96b5dc/KTR_Type.png)
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Thank you!
If you liked this visual identity, check out the ones I made for Pablo Albarracín or Héroes de Papel.